Privacy policy

Privacy Policy

Avoria London operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Avoria London is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you. Personal information does not include data collected anonymously or data that has been de-identified so that it can no longer reasonably be linked to you.

Depending on how you interact with our Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, billing address, shipping address, phone number and email address.

  • Financial information including payment details, transaction details, payment confirmation and other payment-related information.

  • Account information including your username, password, preferences and settings.

  • Transaction information including the items you view, add to your cart, purchase, return, exchange or cancel, and your order history.

  • Communications with us including any information you provide when contacting customer support.

  • Device information including your IP address, browser type, device type, operating system and network connection details.

  • Usage information including how and when you interact with our website and Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you place an order, create an account, contact us, or otherwise provide us with your information.

  • Automatically through the Services, including through cookies and similar technologies when you browse or interact with our website.

  • From our service providers, including those who process payments, provide analytics, customer support, fulfilment and shipping services.

  • From our partners or other third parties, where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, Tailor and Improve the Services

We use your personal information to provide you with our Services, including to:

  • process your orders and payments

  • arrange shipping and delivery

  • handle returns, exchanges and refunds

  • maintain your account

  • remember your preferences

  • improve your shopping experience

  • recommend products that may interest you

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending you promotional emails or showing you relevant advertisements based on your activity on our website.

Security and Fraud Prevention

We use your personal information to maintain the security of our Services, verify accounts, detect and prevent fraud, and investigate suspicious, illegal or harmful activity.

Communicating with You

We use your personal information to respond to inquiries, provide customer support, send order updates and maintain our relationship with you.

Legal Reasons

We may use your personal information to comply with legal obligations, respond to lawful requests from public authorities, enforce our policies, and protect our rights, customers and business.

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances, including:

  • With Shopify, vendors and service providers who perform services on our behalf, such as payment processing, analytics, website hosting, order fulfilment, shipping and customer support.

  • With marketing and advertising partners to provide marketing services and personalised advertising, where permitted by law.

  • When you request or direct us to do so, such as when we need to share your information to complete delivery or provide a requested service.

  • Within our corporate group or with affiliates, where applicable.

  • In connection with a business transaction, such as a merger, acquisition, reorganisation or sale of assets.

  • To comply with legal obligations or to protect our rights, users, Services or business.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

We may also use certain enhanced Shopify features to help protect, grow and improve our business. In these circumstances, Shopify may process personal information relating to your interactions with our store, other merchants, and Shopify itself.

For more information about how Shopify processes personal information, please refer to Shopify’s privacy documentation and privacy portal.

Third-Party Websites and Links

Our website may contain links to third-party websites or online platforms. If you follow a link to a website not operated or controlled by us, you should review that website’s privacy policy and terms.

We are not responsible for the privacy, security or content of third-party websites or services.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to delete that information.

Security and Retention of Your Information

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to:

  • provide our Services

  • maintain your account

  • fulfil orders and legal obligations

  • resolve disputes

  • enforce our agreements and policies

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to Access
    You may request access to the personal information we hold about you.

  • Right to Delete
    You may request that we delete personal information we hold about you, subject to legal exceptions.

  • Right to Correct
    You may request correction of inaccurate personal information.

  • Right to Portability
    You may request a copy of your personal information and, where applicable, ask us to transfer it to another provider.

  • Managing Communication Preferences
    You may opt out of marketing emails at any time by clicking the unsubscribe link in our emails. Even if you opt out of marketing messages, we may still send service-related emails such as order confirmations and delivery updates.

Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, you may also have the following rights, subject to applicable law:

  • Right to Object to Processing

  • Right to Restrict Processing

  • Right to Withdraw Consent, where processing is based on consent

To exercise your rights, please contact us using the contact details below. We may need to verify your identity before processing your request.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have a complaint about how we process your personal information, please contact us first using the contact details below.

If you are located in the UK or EEA, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to, stored in, and processed in countries outside your country of residence.

If we transfer personal information outside the UK or European Economic Area, we will rely on appropriate safeguards recognised by applicable law, such as Standard Contractual Clauses or equivalent approved transfer mechanisms, unless the destination country has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.

Any updates will be posted on this page, and the "Last updated" date will be revised accordingly.

Your continued use of the Services after any changes are posted constitutes your acceptance of those changes.

Contact Information

Store name: Avoria London
Company name: Easy Life Essentials LLC
Company Address: 511 W Johnson St
Warehouse Address: 25 Cowley Gardens, Westfield, Sheffield S20 8NP, UK
Phone: +1 608 844 1886
Email: support@avorialondon.co.uk
Website: www.avorialondon.co.uk

Monday to Friday | 09:00 – 17:00 (GMT)
Weekends | 11:00 – 16:00 (GMT)

We aim to respond to your inquiries within 24 hours.